Santos and Adidas: A New Partnership in Sight!

The battle for the supply of sports materials for Santos has entered a new chapter, and guess who’s watching? Adidas! Over the last month, the German giant has accelerated the talks it started earlier at the beginning of the season and, recently, made an offer that will surely make the Peixe very happy.

What did Adidas bring new?

Adidas’s proposal is, without a doubt, far more financially attractive than what Santos was discussing with Umbro, its current supplier. And pay attention: the Umbro contract runs until December of 2027, so this dispute is heating up!

Why might Adidas be the chosen one?

• Better financial terms: Adidas’s offer exceeded expectations compared to Umbro.
• International distribution: Adidas promises to place Santos’s official products for sale in about 120 physical stores across Brazil, Europe, the United States, and Asia. Wow, right?
• Long-term contract: The plan is to sign a six-year contract starting from 2028.

Umbro has already learned about the new proposal, and it’s up to them to decide whether to match it or not. If they can’t meet the money or the terms presented by Adidas, Santos can sign the new contract without any problem.

The context behind the choice of 2028

The decision to start this partnership in 2028 isn’t random. Umbro, for example, takes about six months to produce, while brands like Adidas and Nike need more time—about a year and a half—to plan their lines. In addition, if Santos decides to end the contract with Umbro early, it will have to pay an early termination penalty. Therefore, planning for 2028 makes it easier for Adidas to integrate into the production and distribution chain.

Journalist Lucas Musetti was one of the first to break the news, and it was later confirmed on UOL. Now it’s just a matter of waiting to see how this story unfolds! Keep an eye on what’s coming next!