Changes to the Club Uniforms in Serie A After the Bets Ban

Brazil’s Serie A clubs are moving fast to adapt for the first round after the bets ban in Brazil, and this directly affects their uniforms. With the ban on these wagers—including strict rules on advertising—teams are now facing a real commercial vacuum on their shirts and across the competition as a whole.

Expectations and Contingency Plans

The expectation of an injunction from the Brazilian Supreme Federal Court (STF) has led some clubs to rush to prepare for a possible last-minute scenario. Let’s take a look at what’s happening:

• Flamengo and Corinthians: Both teams will go into their matches with uniforms without the logo of their main sponsor. But don’t worry—they’ve got a Plan B up their sleeve!

  • Corinthians, for example, is bringing two backdrops (those panels where sponsors appear) to Porto Alegre: one featuring Esportes da Sorte and another without.
  • Flamengo, meanwhile, is ready to include Betano on its uniforms before the match against Santos, depending on the situation.

• Fluminense: According to UOL, the team can also adapt its uniforms to include Superbet if needed. However, it has already had to remove the brand for the match against Coritiba on Thursday.

• Botafogo: The team removed references to Vbet from its shirt and from Estádio Nilton Santos, where they will face Vasco this Wednesday. They will take the field with the Camisa 7 brand—the fan-membership program—in place of the master sponsor.

• São Paulo and Palmeiras: Both are preparing without bets on the main area of the uniform. The Tricolor, as highlighted by columnist Gabriel Sá, will display the Superscore mark, a sports statistics platform that belongs to the same group as Superbet. On the other hand, Palmeiras’ TV has been reduced to just “TV Palmeiras,” with no mention of Sportingbet.

Future Decisions and Assessments

Palmeiras is already discussing some options, but since the game is on Thursday, they will wait a bit longer to make the final decision about the image they will show against Bahia.

The Cruzeiro is keeping an eye on the situation and will re-evaluate its scenario if an injunction from the STF suspends the Provisional Measure that bans bets.

Meanwhile, Atlético-MG used H2Bet for the last time in its win over Red Bull Bragantino, since its contract has ended.

Finally, the Santos already took the field without a master sponsor against São Paulo, even before the government’s full ban.

So get ready! The next rounds promise plenty of interesting developments, with teams’ shirts turning into a real battleground as they adapt to the new rules. Let’s keep watching!