Saints and the New Sponsor: Everything You Need to Know!

Santos has just signed a new sponsor that promises to bring exciting updates for fans! Let’s walk you through everything about this great partnership with NR Sports and Torcedor Premiado, from the company CRMBonus, which will feature its brand on the team’s kit until 2027. The big debut will take place this Thursday (8), when the Peixe takes on Flamengo at Vila Belmiro, in the 29th round of the Campeonato Brasileiro.

What Changed?

This agreement with the sponsor is a consequence of the transfer ban that Santos implemented in August. In this move, the club sold some uniform space to Neymar’s father to sell in the market.

But the great thing about this sponsorship is that it works in a very different way from traditional contracts. The model is variable, meaning that the more fans engage with the program, the more money goes to the club! The expectation is that the partnership could bring in around R$ 50 million for Santos during the life of the contract.

How Does the Program Work?

The program runs on a monthly subscription and has a very affordable cost:

• First month: R$ 1,99
• Renewals: R$ 15

And what do fans get in return? A lot! Take a look:

• Monthly credits in Vale Bonus: used for discounts on products and services from partner brands.
• Accumulated points: more points for each goal scored by Santos in official matches.

Guaranteed Benefits

To ensure that fans don’t end up losing out, the program guarantees a minimum of 500 Vale Bonus per month for each subscriber, even if the team scores few goals.

In addition, Torcedor Premiado will distribute prizes authorized by the Ministry of Finance through draws from the Loteria Federal. The prizes include:

• Daily cell phones
• Weekly cash prizes
• Monthly electric cars

And best of all: this platform isn’t a betting house and doesn’t require predictions about the matches!

Board’s Objective

The main goal of the Santos board is to create a new recurring source of revenue for the club and get even closer to fans, including those who follow the Peixe from afar, outside São Paulo.

Benefits Summary:

• First month: R$ 1,99
• Renewals: R$ 15 per month
• Vale Bonus per subscription or renewal: 100
• Santos goals: 100 Vale Bonus per goal in official competitions
• Guaranteed minimum: 500 Vale Bonus per monthly cycle
• From the 5th goal onward: each new goal adds 100 Vale Bonus
• Use of credits: discounts on offers for products and services
• Revenue for Santos: part of the subscription revenue goes to the club
• Various rewards: an iPhone 17 Pro per day, R$ 125 thousand per week, and a BYD 0 km per month

Now that you’re up to speed on the news, it’s time to take advantage of this incredible partnership! Come on, Santos!